Award-winning singer and performer BNXN fka Buju has made a stunning allegation and revelation of how some Nigerian artists attain the number one spot on the charts across all streaming platforms without people actually listening to the song.
The singer revealed that some artists actually pay for their songs to be streamed to boost their positions on the charts and also increase their stream numbers. This action is called the use of ‘Streaming Farms’ in pop culture in different parts of the world.
Streaming farms are services artists and labels use to inflate their numbers on digital streaming platforms and also build a sense of hype around these artists. These activities are worrisome as artists who do not engage in these activities suffer a lot on the charts and in terms of streaming numbers.
This is a practice associated with music industries worldwide with the exemption of Nigeria, but from BNXN’s posts on social media, the singer revealed that this service is now present in the Nigerian entertainment industry.
These activities saturate the music industry as artists with inflated numbers end up bagging awards and receiving huge payouts from digital streaming services such as spotify, apple music and so on.
His post read:
There are streaming farms in Nigeria now. A room where your label bosses pay money to get your songs up by automation , no real fans , no real people , just a facade. Y’all make the people who really work for this bleed and your day is coming. Enikure